Our Story
Built on Integrity. Defined by Excellence.
For over 25 years, Pure Finance has been the trusted partner of the world's most discerning individuals, families, and institutions.
Our Mission
We Exist to Protect and Grow Your Legacy
Pure Finance was founded on a radical idea: clients deserve a partner whose interests are completely aligned with theirs. No conflicts. No commissions. No compromise.
Today we manage over 4.2 Billion EGP in assets across 40 countries, serving the world's most successful individuals with the same integrity we've always stood for.
4.2B
EGP Managed
40+
Countries
1,200+
Elite Clients
“Wealth is not just a number. It is freedom, legacy, and possibility — and we take that responsibility with absolute seriousness.”
AH
Ahmed Hassan
Founder & Chairman
Our Core Values
The Principles That Define Us
Integrity Above All
Complete transparency in every decision, fee, and recommendation. Your trust is our most valuable asset.
Relentless Performance
Obsessed with generating superior risk-adjusted returns. Our 25-year track record speaks to our discipline.
Client Centricity
Every strategy is built around your unique objectives, time horizon, and risk appetite — never a template.
Global Perspective
40-country reach with local expertise to identify the best opportunities wherever they emerge worldwide.
Leadership
The Minds Behind
Pure Finance
AH
Ahmed Hassan
Founder & Chairman
Former Goldman Sachs MD with 30+ years in global asset management. Founded Pure Finance in 1999.
NS
Nour Saleh
Chief Investment Officer
Ex-BlackRock portfolio manager. Harvard MBA, CFA charterholder, 20-year alpha-generation track record.
KM
Karim Mansour
Head of Private Advisory
20 years advising UHNW clients across MENA & Europe. Formerly with Credit Suisse Private Bank, Geneva.
LA
Layla Aziz
Head of Risk Management
Former JP Morgan risk executive, expertise in derivatives and regulatory compliance across 25+ jurisdictions.
OB
Omar Bishara
Head of Real Estate Finance
Built and managed a 1.2B EGP real estate portfolio across MENA, Europe and Southeast Asia.
RF
Rania Fawzi
Chief Technology Officer
Architect of Pure Finance's proprietary client portal and AI-driven risk analytics platform.
Our Journey
25 Years of Milestones
1999
Foundation
Pure Finance established in Cairo with five senior bankers and a clear mission.
2005
Regional Expansion
Dubai and London offices opened. AUM surpassed 500M EGP.
2010
1B EGP Milestone
Crossed 1 billion EGP in assets through disciplined strategy.
2018
Digital Platform
Launched proprietary client portal and AI-powered risk analytics — an industry first in MENA.
2024
4.2B EGP AUM
Named #1 Wealth Manager in MENA by the Financial Times Wealth Report.